Giving Refugees a Voice

While social media analysis was an innovative approach, the initiative did not achieve sufficient results to demonstrate proof of concept

Social media analysis brought forward new and useful information on the scale of Syrians working informally in the Turkish apparel sector

Brands, employers and multi-stakeholder initiatives did not report being sufficiently influenced by the new insights to make changes in their supply chain 

There was no evidence of improved working conditions through social media generated information

Political and economic contextual barriers hindered actors from addressing actionable changes in workplace

Actors could not publicly endorse actions to galvanise changes along the supply chain due to political and regulatory reasons in Turkey

Social media analysis opened the door for collective advocacy to influence the government 

Actors reported that only the government can pro-actively address the situation highlighted by the social media analysis – i.e. formal registration of Syrian refugees in their workplace 

Stakeholders stated their intent to continue collaboration to improve working conditions in the Turkish apparel sector

Initiatives objectives were relevant to the needs of the Syrian workers but project design was not appropriate

Through use of the social media methodology, the initiative did not generate appropriate tools to influence employers/actors to initiate changes

Stakeholders reported a lack of trust in the social media data 

There was a reported lack of collaboration among the stakeholders during the initiative 

The initiative needed more time to achieve its intended objectives