Accelerating Organic Cotton in China by Replicating Behavioral Change
Results
Initiative design was based on inaccurate assumptions
Well informed business development model was missing;
Robust cost benefit and value chain analysis was missing;
Farm losses during transition to organic were significant;
Initial targets not realistic to scale of initiative
Revised targets were partially achieved
Farm partners appreciated agronomic and technical training on organic cultivation; Initiative close to meeting the renegotiated targets for land under cotton in transition;
On track to meet target of 457 certified/IT farmers;
Targets for seed cotton yield were not expected to be met
Various innovative elements were not relevant to the initiative's operating context
Behavioural change model and hub and spoke model not relevant to context of commercial farms with hired labour;
Proposed closed loop model not implemented due to lack of scale of farmer production and inability to market farm by-products;
Working with commercial farms minimized economic risks to farmers and helped meet with cotton lint targets
Established institutional knowledge and networks in China’s fashion value chain gained momentum later
Initiative adopted a primarily supply-driven rather than market-driven approach;
Efforts to engage value chain actors and brands developed gradually;
Initiative signed smaller pre-orders but larger brands are relcutant to sign up
What did we learn?
C&A Foundation
Net economic returns to farmers is the most significant driver related to farmer adoption of sustainable cotton practices
Models of organic cotton cultivation must address profitability of rotation crops
Rigourous feasibility studies are essential to inform initiative design when operating in a new context
For Partners & Others
Site selection is an important factor in convincing farmers to adopt organic cotton cultivation
In-depth understanding of the value chain and firm partnerships with relevant players is vital for organic cotton initiatives
Advantages in associating with farms with substantial previous experience in sustainable cotton (such as BCI etc.) helps accelerate the transition to organic practices
C&A Foundation's Management Response:
The project with RARE, initiated in 2015, was one of the first organic cotton related initiatives that C&A Foundation supported. The foundation considered China an important geography to expand to, given its global ranking in terms of cotton production and as the largest manufacturing/sourcing base for the garment industry. Despite it being the second largest producer of cotton, organic cotton production had not taken off in China. This initiative was presented by RARE to the foundation and the proposed idea of using behaviour change approaches to influence uptake of organic cotton farming sounded promising. The foundation was willing to experiment with bold and new ways, that went beyond traditional farmer capacity building approaches, to target sustainability.
Read the full response here
RARE's Management Response:
Rare takes this opportunity to sincerely thank C&A Foundation for supporting its work in China and the willingness to take risks. The role of a foundation and philanthropy is to explore new paths, test innovative approaches, and be willing to shift with learning – with the ultimate goal of social and environmental impacts. Rare is proud to have partnered with C&A Foundation on this project and together we have made great progress. We have learned a great deal about growing organic cotton, and there is much left to learn.
Rare welcomes C&A Foundation’s transparent evaluation process. That said, the timing between July and September 2018 was not an ideal time to conduct the evaluation because it was mid-way through the third growing season. At that time, that year’s harvest had not been completed, yield and cost data were not available, and cotton purchases had not been finalized. Now that the 2018 harvest is completed, Rare is in a better position to articulate the progress made and are submitting this REVISED management response for your kind consideration.
Read the full response here